One of the concepts that may need a farther discussion is
"Improving Language Choice". (p.97)
As most of us know, "Language is a powerful tool"! We use language to influence, regulate, persuade and dominate others. Sometimes we create ideas with words and tend to believe in their truthiness although they are only words, and may have no hold in reality.
As most of us know, "Language is a powerful tool"! We use language to influence, regulate, persuade and dominate others. Sometimes we create ideas with words and tend to believe in their truthiness although they are only words, and may have no hold in reality.
Nevertheless, sometimes "we mean more than we say and
say less than we mean". So, both as transmitters and as receiver we should
be aware of the language choices that we make. As it stated on page 98:
Making language choices is no
simple matter. It requires sensitivity to others, a clear sense of one's own
communicative intent, a great deal of social knowledge, and an overall understanding
of the communication process.